How to Write Your About Page

If you’re writing content for your new website, you might be wondering how to write your About page.

Your About page is a chance to win customers and influence Google. It should tell customers what you offer, who you are, and why they should do business with you.

This is a very important page on your site, so make sure to spend some extra time thinking about what you want to include.

How to Impress Google

Google is looking for signals that you are an:

Expert

Are you an expert on your subject?

Authority

Are you an authority in your industry?

Trustworthy

Are you a reliable source?

If you answered “yes!” to all of the above; and your About page proves it, your chances of ranking above your competitors in the search results increases greatly.

This is referred to as an SEO (search engine optimization) strategy known as Google E-A-T. You can show you’re an authority to Google and your customers by answering some questions you probably already know the answers to.

How To Write Your About Page

Here is a list of questions to start with. Answer as few, or as many as you feel comfortable with.

About Your Business

• Why did you start your business?
• When did you start your business?
• Why do you do what you do? Describe your mission statement.
• What experience do you have? List your credentials, formal education, and work experience.
• What’s your long-term vision for the business?

About You

• Where did you grow up?
• Do you have any pets?
• Do you have a partner?
• Do you have any kids?
• What are your hobbies?

About Your Employees

• Bio
• Name
• Position
• Experience
• Hobbies
• Time spent with the company
• Contact Info (optional)

About Your Industry

• Do you attend industry specific training?
• Do you have any industry specific qualifications?
• Do you regularly attend industry events/tradeshows/conferences?
• Do you have any notable clients or partners?

About Your Community

• Are you involved in your community?
• Do you sponsor any teams or events?
• Do you fundraise for any charities?

Once you’ve answered the above questions, put them into paragraph form and tell the story of who you are and what your business can do. Think of your About page as your job interview to Google and your customers.