What is SEO?

Search engine optimization (SEO) is the process of getting your website to rank higher in search engines (Google) by creating and optimizing content that best answers a user’s search query.

Google is constantly searching for the best answers to a user’s problem. They search billions of websites and weigh thousands of factors to determine the best answer to a user’s search query.

Depending on the competition for your given niche, it may be easy or difficult to rank for specific keywords. That’s why it’s better to target long tail keyphrases as opposed to one broad keyword.

Why is SEO crucial to your marketing strategy?

Writing well researched and helpful content can show you are an authority in your business, making it easier to attract new customers who see you as someone who can solve their problems. This approach helps build a relationship with your customers and is much more effective than banner ads alone.

SEO vs Paid Ads. What’s Better?

Search engine optimization is a long play, but in our opinion it’s the smartest play. With a great SEO strategy your website will be working for you for years to come, organically, without having to continually spend ad dollars on paid ads on social media or Google.

SEO may take longer to convert than paid ads, but is less costly in the long run, whereas paid ads can produce instant results, you must keep feeding the machine.

It takes time for Google to trust your website, but once you show continued value, Google will reward you with higher search rankings.

The majority of online traffic is driven by search engines (ie. Google) and appear more credible to savvy users who are less likely to click on a paid ad than they would an organic search result that they are actively searching for.

How Chilliwack Design Can Help Your SEO Strategy

Writing great SEO content is an art and a science.

Your website content must appeal to both humans, and search engines. It has to solve a problem, look good, and be functional so it can be indexed properly by search robots. There’s a lot going on with an SEO optimized page. Some SEO tactics are obvious, while others are not.

You can leave the technical stuff to us, or if you’d like a more detailed explanation of the steps we take to optimize your website, get in touch – after a cup of coffee we probably won’t be able to stop talking about it. The untapped potential to get your business more leads gets us excited.

Further Reading: For a more technical explanation to SEO, check out The Beginner’s Guide to SEO – Moz.com

And with the experience and proper analytics installed on your site, we can help you identify sweet spots in your marketing strategy to create content to further solve visitors’ problems. When they see you as an authority, they’re more likely to buy from you.

Your homework: Think about some of the keyphrases customers might search for to find your business? Then think about what problems you can solve for your customers. Make a list. We can help with the actual content planning and writing based on your feedback and start creating some SEO friendly authoritative content that will outrank the competition.