I worked with Austin and Amy to redesign the Fragro Plants website into a clean, professional platform for wholesale buyers. Their previous site was outdated and difficult to update, so we focused on modernizing the layout, improving usability, and making it easier for garden centres to understand what Fragro offers.

The new site includes a lead generation form for potential retail partners, streamlined navigation, and clear content that explains Fragro’s wholesale process. I also optimized the site for mobile devices and search performance, laying the groundwork for future phases – including a herb directory launching soon.