If you already have a business name, you’ll want to see if you can register it as your domain name.
If you’re still deciding on a name for your business, you’ll have more options for your domain name.
Here are some tips for choosing the perfect domain name:
Get The .COM And .CA
Tie up both domain names so your competitors can’t. You can forward the .ca to the .com or vice versa. This protects your brand name and users can find you easier.
Make It Short
No one wants to type out a long domain name over and over. And when you use your domain as an email address, it will be even longer. Keep it as short and sweet as possible.
Make It Easy To Remember
Don’t add unnecessary dashes, and leave out function words like “the”. You don’t need to start your domain name with the word “the”. Remove any cluttery words.
Make It Easy To Spell
Don’t try to be clever with cute spellings. If you’re on the phone with your customer and you tell them your domain name, they shouldn’t have to guess how to spell it. Make it obvious. Trust me, you’ll get frustrated with people not knowing how to spell your name, and having to remind people.
Include Keywords
Consider using keywords in your domain name that people would use to search for your business.
There is much debate about whether Google still uses this as a ranking factor, but it certainly doesn’t hurt because it shows relevancy to your topic.
Make Sure It’s Available
If your domain name is already taken, you’ll need to think of a different name. Keep trying until you find one that’s available and matches the criteria above.
As a last resort, you may be able to buy the domain name you want at a premium price.
Get Feedback
Lastly, be sure to invite your friends, co-workers and family to get feedback on your name.
This is something you’ll want to get right from the start as it will be a lot of work and rebranding if you need to change it in the future.
Type out your domain name. How does it look? Watch other people type it out. Do people make the same typos?
Register Your Domain
Go for it. Grab that perfect domain name and move forward with creating your site!