Here’s how to write your contact page:

Include Your Basic Contact Info

• Store address
• Phone number
• Email address
• Hours of operation

If you work remotely, or don’t have a physical location that customers visit, you should still include a mailing address. This sends a positive signal to Google and your customers that you are a real business.

Include a Contact Form

We’ll include a basic contact form that includes these fields:

• First Name
• Last Name
• Email
• Phone (optional)
• Message

It’s important to keep your contact form simple. The less people have to fill out, the better. Just get their basic information to collect leads.

If you need a more advanced form, we can create one elsewhere on your site.

Confirmation Message

After the user submits the contact form, they’ll see a confirmation message. This is your chance to say “Thank you for getting in contact!”. You can also let users know when they should expect to hear from you, or if there’s anything they should do next while they wait for your response.

Notifications

You’ll receive an email notification every time someone submits a form. We can also set up these notifications to go to multiple email addresses, and also send a notification to the user who sent the form. Let us know what works for you.

Embed Google Maps

If you have a physical location customers visit, we’ll embed a Google Maps map so users can find you you and get directions to your business.

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Your About page is a chance to win customers and influence Google. It should tell customers what you offer, who you are, and why they should do business with you.

This is a very important page on your site, so make sure to spend some extra time thinking about what you want to include.

How to Impress Google

Google is looking for signals that you are an:

Expert

Are you an expert on your subject?

Authority

Are you an authority in your industry?

Trustworthy

Are you a reliable source?

If you answered “yes!” to all of the above; and your About page proves it, your chances of ranking above your competitors in the search results increases greatly.

This is referred to as an SEO (search engine optimization) strategy known as Google E-A-T. You can show you’re an authority to Google and your customers by answering some questions you probably already know the answers to.

How To Write Your About Page

Here is a list of questions to start with. Answer as few, or as many as you feel comfortable with.

About Your Business

• Why did you start your business?
• When did you start your business?
• Why do you do what you do? Describe your mission statement.
• What experience do you have? List your credentials, formal education, and work experience.
• What’s your long-term vision for the business?

About You

• Where did you grow up?
• Do you have any kids?
• Do you have any pets?
• What are your hobbies?

About Your Employees

• Name
• Position
• Experience
• Hobbies
• Time spent with the company
• Contact Info

About Your Industry

• Do you attend industry specific training?
• Do you have any industry specific qualifications?
• Do you regularly attend industry events/tradeshows/conferences?
• Do you have any notable clients or partners?

About Your Community

• Are you involved in your community?
• Do you sponsor any teams or events?
• Do you fundraise for any charities?

Once you’ve answered the above questions, put them into paragraph form and tell the story of who you are and what your business can do. Think of your About page as your job interview to Google and your customers.

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