Search Engine Optimization and Marketing

Content Marketing

Blog Posts

    • 500 words of unique content
    • Automatic posting to blog
    • Links on Twitter and Facebook
    • Appropriate keywords/tags added
    • Focus keywords set
    • Meta title/description set

Press Releases

    • Report on a news story about the company
    • High quality link to your website
    • Visibility in Google, Yahoo and Bing
    • Visibility on major news sites like Yahoo News and Topix
    • Viewed by over 250,000 news subscribers, plus 30,000 journalists and bloggers
    • Distribution to premium online publishers like Scottrade.com, StreetInsider, International Business Times, etc.

Ebook/White Paper Creation

    • 5-10 pages of unique content that represents you as an authority figure in your industry
    • Search engine optimized topic
    • Appropriate charts/graphs/images included
 

Landing Page Creation

Landing page optimization includes creating a page for a specific advertising campaign. Landing pages are created to promote a specific product or service with a call-to-action. The call-to-action can be to get the user to call, email, buy a product, or fill out a form.

    • Content creation
    • Consulting
    • Stock imagery
    • Photography (iPhone quality)
    • Form creation
    • Landing page design (page layout, text-formatting, icons, focus on call-to-action)
    • Consulting
    • Search engine optimization (optimizing page for keywords and quality score for paid advertising campaigns)

 

 

Social Media Marketing

Twitter

    • You choose the tone
    • Can be automatically posted or scheduled
    • Topics can engage, ask a question, provide a tip, call to action, or link to an article/image/video

Facebook

    • You choose the tone
    • Can be automatically posted or scheduled
    • Topics can engage, ask a question, provide a tip, call to action
    • Links, images or videos can also be embedded
    • 1-2 sentences in length
 

Paid Advertising

Google Adwords

    • Competitive analysis
    • Keyword research
    • Keyword list creation (200-500 keywords)
    • Text ad creation
    • Up to 3 ad groups per campaign. For example, a car dealership could have 3 separate campaigns for new trucks, used trucks, and mechanical service. The campaign for used trucks could have 3 ad groups in it for Chevrolet Ford and Dodge. A campaign is a broad match, an ad group is a drilled-down specific match for certain keywords.
    • Your ads will trigger when users search for your competitors
    • Analytics included
    • Conversion tracking installed

Facebook Ads

    • Choose to pay per click or pay per 1000 impressions
    • Text ad and image creation
    • Research and set target market
    • Analytics included
    • Conversion tracking installed
 

Campaign Management

What’s Included?

    • Monitoring and managing your list of keywords
    • Removing keywords that don’t convert well
    • Increasing ad spend for keywords that do convert well
    • Checking quality scores of ads
    • Consulting on landing page content to improve quality scores
    • Split testing different advertisements to see what ones work better
    • Managing ad spend to remain on budget
    • Tracking conversion results through Google Analytics

 

 

On-site Search-Engine Optimization

Initial Setup

    • Initial site analysis
    • Install Google Analytics
    • Install Sitemap
    • Enable permalinks (search engine friendly hyperlinks)
    • Install Google webmaster tools
    • Add Facebook Insights (how your users interact with your Facebook page and website)

Included For Each Page/Post

    • Page analysis
    • Search engine friendly title
    • Search engine friendly description
    • Set focus keyword
    • Check keyword density and tweak content if necessary
    • Include internal and external links within content if necessary
    • Customize Facebook description (for people that share your page/post)
    • (Post optimization is included with our blog post creation service.)
 

Email Marketing

Initial Setup

    • Email signup form integrated into website
    • MailChimp account setup
    • Email template design
    • Email marketing analytics

Newsletter Content

    • Unique content, images and links created for each newsletter.
    • Automatic sending
    • Analytics reporting for each newsletter
 

Google Places Optimization

    • Google Places listing creation
    • Show up on Google Maps
    • Customize your business landing page with business photos, description, hours, location, focus keywords, and reviews (if provided by client).
    • Please note: Your Google Places page may take up to 2 weeks to appear in the search results. Google must first send you a confirmation code via regular mail to confirm your business address. This confirmation code must be applied to your account before your listing will appear.
 
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