Google Adwords Campaign Management
So you want to advertise on Google Adwords?
We can help you spread the word about your business, whether you’re having a big sale, want to promote a certain product or service, or just want to create general awareness about your brand. Here’s what we offer with our Google Adwords campaign management:
Choose Your Budget
You choose what you spend. Unlike fixed pricing for static advertising, with Google Adwords, you choose your budget. Spend as little or as much as you want to get your message across. The more you spend, the more targeted people see your ad. You can adjust your budget at anytime.
Target Your Ads
Using keyword research, and demographics we can target your Google Adwords ad only to people who are likely to be your next customer. Unlike traditional advertising, Google Adwords ads can be targeted by location, and keyword searches that align with your business and organization.
Unlike advertising on the radio, TV, a billboard, or in the newspaper, you’ll be able to track exact stats to see how your Google Adwords campaign is performing. You’ll be able to track how many people have clicked on your ad, what action they took on your website, if they were a returning visitor, what city they live in, what time they visited your site, what they searched in Google, and if they contacted you because they saw your ad.
Did you know you can target people who are searching for specific things on Google? For example, if you sold car audio equipment, rather than showing your ad to everyone in North America that searches for “car audio”, we can target your ad to be much more specific, to people in the Lower Mainland that were searching for “custom car audio installation”. This helps eliminate unwanted clicks from visitors that probably wouldn’t be your customer anyway. Someone searching for “car audio” in Florida, is unlikely to contact a business in Chilliwack to install their CD player!
Ad Copy Creation
Creating a compelling ad that grabs attention and has a strong call-to-action is one of the first steps in getting customers to engage with your ad. Ad space is limited, so we make sure every word counts.
Schedule Your Ads
Need to have your ad campaign start or end at a specific time? No problem. We can schedule your campaign down to the minute.
Test. Test. Test. Ever heard of A/B testing? Well you have now. A/B testing is used to determine what advertisement converts better.It’s as simple as that. We will create multiple ads that sell the same thing, but have a different design and ad copy. Each ad will be shown an even number of times, at random to different people. After your campaign has run long enough, we’ll be able to analyze what advertisement performs better, and ultimately run the one that converts the most. Testing never stops. When one ad clearly outperforms the other, another one will be created in its place and matched against it.
If you’re sending people to your website, it better be optimized. There needs to be a clear “call to action” to engage people and give them a purpose to connect with your company. People are busy. They don’t have time to process your entire website and “guess” at why they clicked on your ad in the first place. When people click on an ad, the landing page should be concise, to the point, and people should be motivated to contact you or buy your product/service. We’ll take a look at your website, and consult on whether you can improve your landing page based on your offer so you not only get people clicking on your ad, but becoming your next customer.
An in-person meeting each month to go over your ad campaign analytics. We’ll talk about how your ads are performing, whether you’re reaching your target audience, if you’re reaching your conversion goals, and what we can do each month to keep improving your campaign. If in-person meetings don’t work for you, we can arrange monthly phone meetings, or simply a summary of the results via email.
A campaign is a group of ads that share the same budget and are usually about a single product or service.
What is an impression?
Every time your ad is viewed, it’s called an “impression”. So if 100 people saw your ad twice, that would count as 200 impressions.
What does cost-per-click (CPC) mean?
Cost-per-click is the amount you pay everytime someone clicks on your ad.
Who do I pay?
Google Adwords for your advertising budget. Chilliwack Design for campaign management. Your ad spend (advertising budget) will be billed to your credit card by Google Adwords. Campaign management will be billed to your credit card by Chilliwack Design.
What if my ad spend goes over my budget?
It won’t – ever. When you set an advertising budget, that is the maximum that will be spent.